Microchip is...

Microchip is… Storage

Interview With Bill Rollender, Senior Manager of Product Marketing at Microchip Technology Inc.
In this podcast, we speak to Bill Rollender, senior manager of product marketing at Microchip, about the changing demands of data center storage. From RAID controllers to SSDs and CXL memory controllers, Bill shares how Microchip is driving innovation and supporting the growing need for high-performance, secure, and scalable storage solutions.
Artificial intelligence is one of the biggest trends driving storage, but it’s not the only factor driving change. Bill and Mike explore what else is impacting storage needs and shaping the industry.
They dive into the ongoing debate between solid-state drives (SSDs) and hard disk drives (HDDs), weighing performance against cost and reliability.
With storage playing a crucial role in AI workloads, security, and scalability, Microchip continues to innovate, ensuring businesses have reliable, high-performance solutions for their data needs.
Find out more about Storage Solutions at Microchip here: https://www.microchip.com/en-us/products/storage
Find out more about how Microchip are supporting data centers here: https://www.microchip.com/en-us/solutions/data-centers-and-computing/data-center-solutions
 
Time Stamps
[02:14] – Storage in Data Centers
[03:25] – SSDs Vs HDDs
[05:45] – Security
[07:21] – Microchip’s Solutions
[17:15] – Technical Support
 
Follow Bill
Bill Rollender on LinkedIn: https://www.linkedin.com/in/bill-rollender-8326862/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip is… Memory

Interview With Barry Blixt, Director of Memory Marketing & Applications at Microchip Technology Inc.
In this podcast, we speak to Barry Blixt, director of memory marketing and applications at Microchip, about how his team handles Microchip’s standalone memory products from design and development to manufacturing.
The electronic systems we use today require some form of memory for storing data and software. As a leading supplier of high-quality memory products, Microchip offers a broad portfolio of serial EEPROM, serial EERAM, parallel EEPROM, OTP EPROM, serial Flash, parallel Flash, serial SRAM, NVSRAM, and CryptoMemory® security ICs to meet your memory needs. 
Microchip also offer the industry’s first commercially available serial memory controller for use in high-performance data center computing applications. Microchip’s extensive testing protocols have ensured industry-leading robustness and endurance along with best-in-class quality to provide you with reliable products, dependable technical support and a consistent supply of devices throughout your product’s lifecycle.
In this episode, Mike and Barry discuss the differences between EEPROM and Flash memory, new trends in the market and Microchip’s strengths across a broad range of differentiated applications.
Find out more about Memory at Microchip here: https://www.microchip.com/en-us/products/memory
 
Time Stamps
[02:47] – Difference between EEPROM and Flash
[07:34] – New Trends in the market
[09:34] – Failure in memory
[12:05] – Reliability and new demands in memory for automotive
[15:42] – Differentiated applications
[19:22] – Microchip’s strengths in memory
 
Follow Barry
Barry Blixt on LinkedIn: https://www.linkedin.com/in/barry-blixt-4087562/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip is… Powering Data Centers

Interview With Kevin Speer, Technology Director – SiC Power Solutions at Microchip Technology Inc.
In this podcast, we speak to Kevin Speer, technology director of SiC power solutions at Microchip, who discusses Microchip’s Silicon Carbide (SiC) solutions to support data centers through Smart Energy and how they are making delivering power to the systems in a rack, and to the rack itself, smarter and more efficient.
From designing components that support higher voltages, such as solid-state transformers (SSTs), to explaining why it’s necessary to create microgrids for data centers to facilitate local generation and support innovation, this episode takes a deep dive into how Microchip is helping to power data centers.
Innovation and differentiation are key drivers in the evolving data center market. Microchip is committed to collaborating across business units to provide industry-leading data center hardware, software, and tools that support the latest standards and enable technology to empower the most intensive solutions for the data center market.
Data access, storage and protection are key requirements for storage systems used in enterprise and cloud data centers. Microchip offers a comprehensive portfolio of NVM Express® (NVMe®), SAS/SATA and PCI Express® (PCIe®) solutions that improve server storage performance, reliability and security while also reducing overall power consumption.
Find out more about SiC Power Solutions at Microchip here: https://www.microchip.com/en-us/products/power-management/silicon-carbide-sic-devices-and-power-modules
Find out more about how Microchip are supporting data centers here: https://www.microchip.com/en-us/solutions/data-centers-and-computing/data-center-solutions
 
Time Stamps
[02:20] – Powering Data Centers
[04:53] – Solid State Transformers
[06:34] – Components dealing with higher voltage
[13:40] – Impact outside of Data Center market
[15:49] – Collaboration across Microchip
 
Follow Kevin
Kevin Speer on LinkedIn: https://www.linkedin.com/in/kevinspeer/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip is… Edge Intelligence

Interview With Shakeel Peera, Vice President FPGA Business Unit – Marketing, Strategy, Customer Applications at Microchip Technology Inc.
In this podcast, we speak to Shakeel Peera, vice president of the FPGA business unit – marketing, strategy, customer applications at Microchip, about how they are applying intelligence at the edge at Microchip and the numerous Edge AI applications that use Microchip products and solutions.
Running Artificial Intelligence (AI) models on the edge involves processing data locally within embedded systems, reducing latency and enhancing privacy by minimizing data transmission to the cloud. This approach enables real-time decision making, without requiring Internet connectivity, making it a great solution for applications that require immediate responses and high reliability.
From embedded vision, to human machine interface, to sensor analytics, Microchip supports a wide range of machine learning interface applications.
Find out more about Edge Intelligence at Microchip here: https://www.microchip.com/en-us/solutions/technologies/machine-learning  
 
Time Stamps
[01:30] – Applying Intelligence at the Edge
[03:20] – Edge AI applications that use Microchip
[07:10] – Is it all about AI and processing?
[11:45] – Data Center Solutions at Microchip
[12:40] – Total Systems Solutions
[15:35] – Key takeaways: Microchip Solutions for Edge Intelligence
 
Follow Shakeel
Shakeel Peera on LinkedIn: https://www.linkedin.com/in/shakeel-peera-486a917/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip is… E-Mobility

Interview With Wayne Liang, Automotive Segment Sales Manager at Microchip Technology Inc.
In this podcast, we speak to Wayne Liang, automotive segment sales manager about his role at Microchip connecting with customers in the Electric Vehicle (EV) industry to understand their needs and stay ahead of trends in the market.
The automotive industry is moving toward a more sustainable future, as the industry introduces increasing numbers of Hybrid-Electric Vehicles (HEVs) and fully Electric Vehicles. The electrification of critical functions requires customers to build efficient, reliable and adaptable solutions to generate, distribute and control high power.
Microchip offers integrated development tools, a broad portfolio of hardware and software and advanced materials such as Silicon Carbide (SiC) to facilitate the necessary innovation in advanced EV and HEV systems to meet market demand quickly with high quality products and solutions.
In this episode, Mike and Wayne cover topics including charging stations and the need for scalability in EV systems, on-board chargers, 2-wheel vehicles and how Microchip offers support across the entire E-Mobility landscape for designers.
Find out more about E-Mobility at Microchip here: https://www.microchip.com/en-us/solutions/automotive-and-transportation/ev-hev-powertrain
 
Time Stamps
[01:43] – Trends and challenges in automotive
[05:02] – EV charging
[08:14] – Scalability in EV charging systems
[13:13] – Onboard chargers
[16:52] – 2-wheeler vehicles
[20:27] – Microchip support across E-Mobility landscape
 
Follow Wayne
Wayne Liang on LinkedIn: https://www.linkedin.com/in/waliang/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip is… Smart Factories

Interview With Dean Leo, Industrial Marketing Segment Leader at Microchip Technology Inc.
In this podcast, we speak to Dean Leo, industrial marketing segment leader about Microchip’s industrial market solutions from industry 4.0, to smart factories and edge computing.
We discuss the benefits of edge computing rather than processing in the cloud, the importance of Artificial Intelligence (AI) / Machine Learning (ML) technology at the edge and the challenges facing designers of edge computing solutions in the industrial market.
Industrial Internet of Things (IIoT)-powered smart factories enable high-performance computing, big data analytics, AI/ML and secure connectivity to optimize equipment health, worker safety and profitability.
Microchip’s products stand at the forefront of automation technology, maximizing power and computing efficiency in customer’s industrial automation systems resulting in cut costs and boosted product quality.
Find out more about Smart Factories at Microchip here: https://www.microchip.com/en-us/solutions/internet-of-things/smart-factory
 
Time Stamps
[01:50] – The industrial segment at Microchip  
[05:03] – Deep dive into Smart Factories
[07:17] – Benefits and challenges of Edge Computing
[11:55] – High performance computing products
[14:37] – Enabling sensor networks
[16:35] – Industrial trends
 
Follow Dean
Dean Leo on LinkedIn: https://www.linkedin.com/in/deanleo/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip Is... ADAS

Interview With Martin Klewe, Senior Staff Segment Manager Automotive Europe at Microchip Technology Inc.
In this podcast, we speak to Martin Klewe, senior staff segment manager of automotive in Europe about how his team works to understand various verticals and applications to define the right solutions and products for customers; earning Microchip’s reputation as a trusted supplier of embedded control solutions to the automotive industry. 
Microchip supports innovation in Advanced Driver Assistance Systems (ADAS) and Autonomous Vehicle (AV) designs with expertise in sensor connectivity and signal conditioning, high-speed data transfer and timing solutions as well as a commitment to functional safety. Microchip provides a vast array of automotive-grade products, including analog, connectivity, memory, microcontrollers, security, timing and touch.
Microchip’s expertise in safety-critical connectivity applications enable customers to create secure, connected systems with the speed and safety needed to support emerging ADAS and AV applications.
Find out more about ADAS at Microchip here: https://www.microchip.com/en-us/solutions/automotive-and-transportation/adas-and-av
 
Time Stamps
[04:31] – Different levels of ADAS
[05:59] – Future of automotive
[09:00] – Data centre on wheels
[12:33] – Reimagining products for automotive
[15:21] – Sensors in ADAS
[17:44] – ADAS at Microchip
 
Follow Martin
Martin Klewe on LinkedIn: https://www.linkedin.com/in/martinklewe/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip is… Dev Tools

Interview With Christine Freseman, Marketing Manager for Development Systems at Microchip Technology Inc.
Microchip is dedicated to making design experiences effortless through its wide range of development tools that span multiple product lines from microcontrollers & microprocessors, or FPGA and SoC Ecosystems to Analog Development Ecosystems such as ICE, compilers, debuggers and hardware/embedded designs. Microchip also offer tools for Machine Learning development and security products including authentication and encryption.
In this podcast, we speak to Christine Freseman, marketing manager for development systems at Microchip covering a range of topics from AI through to Microchip’s recent MPLAB® Extensions for Microsoft® Visual Studio® Code (VS Code®) providing embedded designers with tools to import projects from MPLAB X Integrated Development Environment (IDE) to VS Code while still accessing Microchip’s debugging and programming support.
Find out more about Development Tool & Software at Microchip here: https://www.microchip.com/en-us/tools-resources
 
Time Stamps
[03:59] – Quality and Reliability through testing
[06:01] – How AI is developing for embedded software
[10:36] – Tailoring toward Software Engineers
[11:15] – VS Code integration
[13:40] – Responding to customer needs
 
Follow Christine
Christine Freseman on LinkedIn: https://www.linkedin.com/in/christinefreseman/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip Is... High-Performance Microcontrollers

Interview With Bill Hutchings, Senior Product Marketing Manager at Microchip Technology Inc.
As senior product marketing manager in the high-performance microcontroller (MCU) business unit at Microchip, Bill Hutchings works to define, develop and release new products in the 32-bit MCU space.
In this podcast Bill discusses how Microchip’s 32-bit MCUs meet the requirements of countless applications including general-purpose embedded control, secured Internet of Things (IoT) solutions, power and analog applications. Microchip’s 32-bit MCUs offer:
Microchip’s PIC32 or SAM families of MCUs range from entry-level to high-performance devices. These MCUs are available with a variety of memory sizes and processing speeds along with robust security, ultra-low power, enhanced touch, analog and digital peripherals to incorporate additional functionalities. They also offer multiple connectivity options including CAN, CAN FD, Hi-Speed/Full-Speed USB, Ethernet and integrated wireless peripherals.
Microchip also provides a fully integrated, embedded software development framework for 32-bit microcontrollers and microprocessors (MPUs) called MPLAB® Harmony.  MPLAB® Harmony is a modular framework that provides interoperable firmware libraries for application development on 32-bit MCUs and MPUs, giving customers flexible and interoperable software modules to simplify the development of value-added features and reduce a product’s time to market.
Find out more about 32-bit MCUs at Microchip here: https://www.microchip.com/en-us/products/microcontrollers-and-microprocessors/32-bit-mcus
 
Time Stamps
[01:15] – Markets and applications in 32-bit MCUs.
[06:41] – Trends in the market
[09:21] – Demands for new features
[11:59] – Collaboration across Microchip business units
[12:36] – Total Systems Solutions
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip is… Wireless

Interview With Jason Tollefson, Global Wireless Marketing Manager at Microchip Technology Inc.
In this podcast episode, we speak to Jason Tollefson, global wireless marketing manager at Microchip, to learn more about Wireless, including how Microchip helps clients incorporate connectivity into their designs with wireless ICs, modules, software and development kits that make connecting effortless for their customers.
Microchip’s wireless connectivity products range from Wi-Fi®, Bluetooth® and LoRa® through to Zigbee® and sub-GHz, ensuring interoperation with all other compliant devices and gateways.
Learn about Microchip’s Wireless Connectivity solutions, including how Microchip has the products and expertise to meet engineer’s range, data rate, interoperability, frequency and topology needs: https://www.microchip.com/en-us/products/wireless-connectivity
 
Time Stamps
[01:58] – Wireless product categories
[05:21] – Integration of plug-and-play modules
[07:04] – Helping engineers get products to market quickly
[09:45] – Certification process
[11:42] – Range of wireless standards
[15:26] – Deploying systems using wireless
[19:27] – Advice for engineers to overcome challenges with wireless
 
Follow Jason
Jason Tollefson on LinkedIn: https://www.linkedin.com/in/jason-tollefson-4040575/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.