Microchip Is... ADAS

Interview With Martin Klewe, Senior Staff Segment Manager Automotive Europe at Microchip Technology Inc.

In this podcast, we speak to Martin Klewe, senior staff segment manager of automotive in Europe about how his team works to understand various verticals and applications to define the right solutions and products for customers; earning Microchip’s reputation as a trusted supplier of embedded control solutions to the automotive industry. 

Microchip supports innovation in Advanced Driver Assistance Systems (ADAS) and Autonomous Vehicle (AV) designs with expertise in sensor connectivity and signal conditioning, high-speed data transfer and timing solutions as well as a commitment to functional safety. Microchip provides a vast array of automotive-grade products, including analog, connectivity, memory, microcontrollers, security, timing and touch.

Microchip’s expertise in safety-critical connectivity applications enable customers to create secure, connected systems with the speed and safety needed to support emerging ADAS and AV applications.

Find out more about ADAS at Microchip here: https://www.microchip.com/en-us/solutions/automotive-and-transportation/adas-and-av

 

Time Stamps

[04:31] – Different levels of ADAS

[05:59] – Future of automotive

[09:00] – Data centre on wheels

[12:33] – Reimagining products for automotive

[15:21] – Sensors in ADAS

[17:44] – ADAS at Microchip

 

Follow Martin

Martin Klewe on LinkedIn: https://www.linkedin.com/in/martinklewe/

 

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Beyond the Microchip

So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 

But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?

Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 

Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.