Microchip is...

Microchip Is... ADAS

Interview With Martin Klewe, Senior Staff Segment Manager Automotive Europe at Microchip Technology Inc.
In this podcast, we speak to Martin Klewe, senior staff segment manager of automotive in Europe about how his team works to understand various verticals and applications to define the right solutions and products for customers; earning Microchip’s reputation as a trusted supplier of embedded control solutions to the automotive industry. 
Microchip supports innovation in Advanced Driver Assistance Systems (ADAS) and Autonomous Vehicle (AV) designs with expertise in sensor connectivity and signal conditioning, high-speed data transfer and timing solutions as well as a commitment to functional safety. Microchip provides a vast array of automotive-grade products, including analog, connectivity, memory, microcontrollers, security, timing and touch.
Microchip’s expertise in safety-critical connectivity applications enable customers to create secure, connected systems with the speed and safety needed to support emerging ADAS and AV applications.
Find out more about ADAS at Microchip here: https://www.microchip.com/en-us/solutions/automotive-and-transportation/adas-and-av
 
Time Stamps
[04:31] – Different levels of ADAS
[05:59] – Future of automotive
[09:00] – Data centre on wheels
[12:33] – Reimagining products for automotive
[15:21] – Sensors in ADAS
[17:44] – ADAS at Microchip
 
Follow Martin
Martin Klewe on LinkedIn: https://www.linkedin.com/in/martinklewe/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip is… Dev Tools

Interview With Christine Freseman, Marketing Manager for Development Systems at Microchip Technology Inc.
Microchip is dedicated to making design experiences effortless through its wide range of development tools that span multiple product lines from microcontrollers & microprocessors, or FPGA and SoC Ecosystems to Analog Development Ecosystems such as ICE, compilers, debuggers and hardware/embedded designs. Microchip also offer tools for Machine Learning development and security products including authentication and encryption.
In this podcast, we speak to Christine Freseman, marketing manager for development systems at Microchip covering a range of topics from AI through to Microchip’s recent MPLAB® Extensions for Microsoft® Visual Studio® Code (VS Code®) providing embedded designers with tools to import projects from MPLAB X Integrated Development Environment (IDE) to VS Code while still accessing Microchip’s debugging and programming support.
Find out more about Development Tool & Software at Microchip here: https://www.microchip.com/en-us/tools-resources
 
Time Stamps
[03:59] – Quality and Reliability through testing
[06:01] – How AI is developing for embedded software
[10:36] – Tailoring toward Software Engineers
[11:15] – VS Code integration
[13:40] – Responding to customer needs
 
Follow Christine
Christine Freseman on LinkedIn: https://www.linkedin.com/in/christinefreseman/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip Is... High-Performance Microcontrollers

Interview With Bill Hutchings, Senior Product Marketing Manager at Microchip Technology Inc.
As senior product marketing manager in the high-performance microcontroller (MCU) business unit at Microchip, Bill Hutchings works to define, develop and release new products in the 32-bit MCU space.
In this podcast Bill discusses how Microchip’s 32-bit MCUs meet the requirements of countless applications including general-purpose embedded control, secured Internet of Things (IoT) solutions, power and analog applications. Microchip’s 32-bit MCUs offer:
Microchip’s PIC32 or SAM families of MCUs range from entry-level to high-performance devices. These MCUs are available with a variety of memory sizes and processing speeds along with robust security, ultra-low power, enhanced touch, analog and digital peripherals to incorporate additional functionalities. They also offer multiple connectivity options including CAN, CAN FD, Hi-Speed/Full-Speed USB, Ethernet and integrated wireless peripherals.
Microchip also provides a fully integrated, embedded software development framework for 32-bit microcontrollers and microprocessors (MPUs) called MPLAB® Harmony.  MPLAB® Harmony is a modular framework that provides interoperable firmware libraries for application development on 32-bit MCUs and MPUs, giving customers flexible and interoperable software modules to simplify the development of value-added features and reduce a product’s time to market.
Find out more about 32-bit MCUs at Microchip here: https://www.microchip.com/en-us/products/microcontrollers-and-microprocessors/32-bit-mcus
 
Time Stamps
[01:15] – Markets and applications in 32-bit MCUs.
[06:41] – Trends in the market
[09:21] – Demands for new features
[11:59] – Collaboration across Microchip business units
[12:36] – Total Systems Solutions
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip is… Wireless

Interview With Jason Tollefson, Global Wireless Marketing Manager at Microchip Technology Inc.
In this podcast episode, we speak to Jason Tollefson, global wireless marketing manager at Microchip, to learn more about Wireless, including how Microchip helps clients incorporate connectivity into their designs with wireless ICs, modules, software and development kits that make connecting effortless for their customers.
Microchip’s wireless connectivity products range from Wi-Fi®, Bluetooth® and LoRa® through to Zigbee® and sub-GHz, ensuring interoperation with all other compliant devices and gateways.
Learn about Microchip’s Wireless Connectivity solutions, including how Microchip has the products and expertise to meet engineer’s range, data rate, interoperability, frequency and topology needs: https://www.microchip.com/en-us/products/wireless-connectivity
 
Time Stamps
[01:58] – Wireless product categories
[05:21] – Integration of plug-and-play modules
[07:04] – Helping engineers get products to market quickly
[09:45] – Certification process
[11:42] – Range of wireless standards
[15:26] – Deploying systems using wireless
[19:27] – Advice for engineers to overcome challenges with wireless
 
Follow Jason
Jason Tollefson on LinkedIn: https://www.linkedin.com/in/jason-tollefson-4040575/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip is… Wired Connectivity

Interview With Ian Saturley, Senior Manager Strategic Marketing for the USB and Networking Group at Microchip Technology Inc.
In this podcast episode, we speak to Ian Saturley, senior manager strategic marketing for the USB and Networking Group at Microchip, and find out more about wired connectivity, including the range of products, how they work, use cases and how they fit with the wider Microchip portfolio.
Microchip offers a range of wired connectivity products from CAN/CAN FD, LIN and Ethernet to USB solutions such as stand-alone hubs, switches, transceivers and bridges.  The portfolio of PCI Express (PCIe) switches offers the industry’s highest-density and lowest-power solutions for a wide variety of systems requiring high-reliability PCIe switching.
Learn more about Microchip’s full range of wired connectivity products at:  
https://www.microchip.com/en-us/solutions/technologies/wired-connectivity
 
Time Stamps
[01:19] – Products within the USB & Networking Group at Microchip
[01:47] – PCIe and how it is being used by Microchip customers today
[04:22] – How Microchip supports engineers to get PCIe designs to market quickly
[07:21] – Overview of USB hubs
[12:25] – Meeting challenges in qualifying products for automotive
[15:37] – Collaborations across Microchip
[18:29] – Engineering advice for wired connectivity
 
Follow Ian
Ian Saturley on LinkedIn: https://www.linkedin.com/in/iansaturley/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip is… Medical

Interview With Steve Kennelly, Associate Director of Medical Products at Microchip Technology Inc.
As the healthcare industry continues to evolve to meet our current and future health needs, we’re seeing the emergence of an increasing number and variety of smart and connected IoT-enabled medical devices. These are used across various disciplines and medical applications, including clinical, drug delivery, dental, telehealth and home monitoring.
Microchip offers a wide range of products, including high-voltage ultrasound components such as analog switches, transmitters, Field-Effect Transistors (FETs), FET arrays, and FET drivers, as well as arbitrary waveform generators and Transmit/Receive (T/R) switches. In addition, they provide cost-effective, highly integrated microcontrollers (MCUs), microprocessors (MPUs) and secure elements. These components can reduce the cost of ventilator designs by integrating functions such as analog signal conditioning, top-notch connectivity and peripheral options.
Developing for the medical sector, while also ensuring that devices are safe, reliable and accurate, is no small task. In this podcast episode, we speak to Steve Kennelly, associate director of Medical Products at Microchip, to discuss some of the major issues and barriers in developing technologies for medical applications. He explains what’s involved in meeting the specific design requirements and challenges associated with developing for medical applications and how Microchip is helping to lower design barriers and bring potentially game-changing healthcare solutions to market faster.
Find out more about Medical at Microchip here: https://www.microchip.com/en-us/solutions/medical
 
Time Stamps
[01:58] – Classes in Medical products
[03:06] – Finding synergies in Microchip’s product line to support medical trends  
[08:41] – Challenges facing engineers working in Medical
[10:56] – Interesting and emerging applications in Medical
[12:56] – AI in Medical
 
Follow Steve
Steve Kennelly on LinkedIn: https://www.linkedin.com/in/steve-kennelly-105988/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip is… dsPIC

Interview With Alexis Alcott, Associate Director of Marketing at Microchip Technology Inc.
Motor control, digital power, advanced sensing and control, safety-critical and high-performance embedded applications all come with an array of design challenges. Engineers may need to implement high-precision variable speed in a motor control application or high-speed control loop execution in power conversion applications. Designs may also need functional safety compliance, while industrial automation applications can require math-intensive functions. To address these design requirements in the field, a high-performance solution is typically needed to provide the processing power of a Digital Signal Controller (DSC) and the design simplicity of a microcontroller (MCU).
In this podcast episode, Alexis Alcott, associate director of marketing for the dsPIC Digital Signal Controller Business Unit at Microchip, discusses the world of Digital Signal Controllers. Topics covered include the differences between DSCs and microcontrollers, and how a DSC can operate low latency in applications including precision motor control, digital power conversion and advanced sensing.
Find out more about Microchip DSCs here: https://www.microchip.com/en-us/products/microcontrollers-and-microprocessors/dspic-dscs
 
Time Stamps
[01:13] – Differences between digital signal controllers and microcontrollers
[04:24] – Use categories of applications – e-mobility, automotive, sustainability & data centers
[07:09] – The quest for energy efficiency
[08:01] – How DSCs are meeting design challenges for engineers
[12:36] – The impact of AI in Machine Learning?
 
Follow Alexis
Alexis Alcott on LinkedIn: https://www.linkedin.com/in/alexis-alcott-5b6552/ 
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip Is... Atomic Clocks

Interview With David Chandler, Senior Manager in Product Marketing of Atomic System Clocks at Microchip Technology Inc.
Achieving highly accurate precision timing is no easy feat from a technology perspective, yet it is fundamentally important in many applications. Getting this right can reduce design risk and speed up time to market.
In this podcast episode, we speak to David Chandler, senior manager in product marketing of atomic system clocks at Microchip, to learn more about atomic clocks, including the different types, how they work, use cases and how they fit with the wider Microchip portfolio.
Microchip provides a broad portfolio of laboratory-grade system atomic clocks and small PCB-mountable atomic oscillators, including the world’s lowest-power commercial atomic clock, for applications requiring the highest degree of free-running frequency and timing accuracy based on atomic resonance techniques.
Find out more about Atomic Clocks at Microchip here: https://www.microchip.com/en-us/products/clock-and-timing/components/atomic-clocks
 
Time Stamps
[01:21] – How Atomic Clocks compare to other timing solutions
[02:40] – Introduction to Atomic Clocks
[05:26] – Different types of Atomic Clocks at Microchip
[08:22] – System level products
[09:09] – Where are Atomic Clocks used?
[11:23] – Trends in the market
[13:40] – Why choose Microchip
[15:00] – The chip scale Atomic Clock
[16:08] – Unusual applications of Atomic Clocks
[18:16] – Common misunderstandings of Atomic Clocks
[19:41] – How does Atomic Clocks fit at Microchip
[22:06] – Engineering advice for using Atomic Clocks
 
Follow David
David Chandler on LinkedIn: https://www.linkedin.com/in/david-chandler-0728999/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip Is... Security

Interview With Xavier Bignalet, Product Marketing Manager for Security at Microchip Technology Inc.
Security is no longer an added bonus or nice-to-have; it’s a fundamental requirement with threats emerging daily relating to both existing and new technologies.
In this podcast episode, Xavier Bignalet, product marketing manager for Security at Microchip, discusses what the landscape currently looks like when it comes to security, and the threats he and his team are addressing. The discussion will also look at what is driving the demand for security products across a wide range of industries and applications such as data centers, telecom, networking, industrial and automotive. He’ll also shed some light on some of the work Microchip is doing behind the scenes to stay one step ahead of ever-evolving threats and keep customers and their data safe and secure.
Microchip has a portfolio of security products that addresses a diverse variety of threat models including anti-counterfeit, disposable and accessories authentication, IoT authentication, OTA, secure boot, key rotations and attestations, transfer of ownership and more. Microchip now provides both hardware and software solutions to solve customers’ security challenges, from Root of Trust Controllers, Secure Authentication ICs and Secure FPGAs to 32-bit microprocessors (MPUs) and microcontrollers (MCUs) with integrated security.
Find out more about Security at Microchip here: https://www.microchip.com/en-us/products/security
 
Time Stamps
[01:31] – What is driving the demand for security products?
[03:30] – Differences between industries and applications
[09:02] – Use cases in the world of security
[12:04] – Microchip’s product family for security
[17:49] – Meeting customer challenges
[21:19] – Building a threat model
 
Follow Xavier
Xavier Bignalet on LinkedIn: https://www.linkedin.com/in/xavier-bignalet/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Microchip Is... Innovative Touch

Interview with Thomas Souche, Technical Product Marketing Manager at Microchip Technology Inc.
Microchip offers a compelling capacitive touch solution for every touch use case – from single buttons to touchpads and touchscreens to proximity detection and 3D gesture control for the consumer, industrial and automotive market.  Microchip offers turnkey touch controllers for buttons, sliders and wheels and integrated touch peripheral microcontrollers and software libraries.
In our latest podcast, Thomas Souche, Technical Product Marketing Manager at Microchip, outlines how Microchip’s Human Machine Interface Business Unit are implementing touch control across a range of industries and discusses the key trends driving the demand for more cutting-edge touch control.
Find out more about Microchip’s Touch and Gesture products here www.microchip.com/innovativetouch
 
Time Stamps
[01:40] – Overview of touch control implementation
[03:21] – Thomas outlines the challenges of implementing capacitive touch
[04:36] – Microchip’s touch interface portfolio
[05:54] – Requirements to design a touch screen 
[08:20] – Applications for maXTouch technology and the different requirements
[10:54] – Key trends driving touch
[13:44] – Microchip’s strengths in touch
 
Follow Thomas
Thomas Souche on LinkedIn: https://www.linkedin.com/in/thomas-souche-90b9263/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.
 
Want more? Look out for more upcoming podcasts from Microchip:
Beyond the Microchip
So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 
But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?
Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 
Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.